The biggest challenge faced by people looking to build their brand is cost.  The price of building the brand obviously needs to be less than the reward from building that brand, or the entire exercise is pointless.  Cloudmakers gives you total control of your spend, never surprises you with hidden charges or unexpected autorenewals, and never ties you down with a contract.  Spend if you feel you're getting value, and stop if you don't.  Straight, no-nonsense, fair business.